TruNorth
Advisors
If you’re looking for trusted financial advisors, TruNorth Advisors understands the many factors that go into preparing for your financial future. Have you ever wished for a true partner—one who stays by your side throughout your entire retirement journey, supporting you for the long term, not just in the short term? TruNorth Advisors is here for exactly that.
At TruNorth Advisors, we care about your future as much as you do. Our proven four-step approach to retirement planning is designed to help you clarify your goals, embrace your vision, and take confident steps toward the life you want.
TruNorth Advisors is committed to guiding you every step of the way as you plan, prepare, and protect your financial future.
TruNorth Advisors
Today’s Retirement is Different.
When searching for financial advisors, TruNorth Advisors stands out as a team dedicated to helping you achieve the secure, rewarding future you’ve worked so hard for. TruNorth Advisors welcomes you to join one of our retirement seminars, where you’ll learn how we can support and guide you in creating a personalized retirement plan.
In partnership with the Association of Financial Consultants (AFC), TruNorth Advisors provides educational workshops and classes at no cost or obligation to attendees.
TruNorth Advisors is committed to integrity, accountability, and transparency, ensuring you have the trusted guidance needed to navigate your retirement with confidence.

Embrace Desires. Empower Dreams.
TruNorth Advisors
TruNorth Advisors proudly serves clients from four convenient locations—Greenville, SC; Asheville, NC; Clemson, SC; and Charlotte, NC. These offices allow us to provide personalized financial guidance to families and individuals across the Carolinas, ensuring easy access to our trusted fiduciary services no matter where you are in the region.
501 River St Suite 101
Greenville, SC 29601
1 Town Square Blvd, Suite 350 Asheville, NC 28803
145 Thomas Green Blvd Suite 213 Clemson, SC 29631
15720 Brixham Hill Ave
Suite 300 Charlotte, NC 28277
Meet the Professionals at TruNorth Advisors Who Can Help You Pursue Your Goals!
TruNorth Advisors is a team of fiduciary advisors serving the Upstate area and Asheville, dedicated to helping families invest wisely before and during retirement. We focus on reducing taxes and minimizing market uncertainty through proven, tax-free investment strategies within a holistic financial plan. At TruNorth Advisors, our clients’ best interests always come first. We are committed to transparency, minimizing conflicts of interest, and earning the trust placed in us by acting with the highest integrity.

Financial Services
TruNorth Advisors helps you find the confidence to live your dreams. Serving clients throughout North and South Carolina, we provide comprehensive financial services designed to guide you through every stage of life. From retirement income planning and tax strategies to investment management, healthcare planning, and long-term care, our personalized approach ensures your plan reflects your goals, values, and vision for the future.
Our TRUretirement Plan takes a complete approach to preparing for what’s ahead. We focus on building reliable income streams, reducing tax burdens, and creating investment strategies that fit your lifestyle and risk tolerance. We also help safeguard your future through healthcare and long-term care planning, as well as legacy planning that preserves both your assets and your personal wishes for generations to come.
At TruNorth Advisors, we believe financial planning is more than just managing money—it’s about creating a clear path to the life you’ve worked hard for. With integrity, accountability, and transparency at the core of everything we do, we partner with you to make informed decisions with confidence. TruNorth Advisors helps you find the confidence to live your dreams.
Investment Planning Services
Managing your money can feel overwhelming, especially with so many conflicting opinions about how to spend, save, and prepare for retirement. Without a clear plan, even your biggest goals can become a source of stress. TruNorth Advisors understands these challenges and offers personalized plans to help you take control of your finances in North and South Carolina.
With TruNorth Advisors, you’ll have access to investment planning services designed to identify the financial strategies that work best for you. Our professional team at TruNorth Advisors is here to guide you in managing your money with confidence, so you can move toward your goals with clarity and peace of mind.
Income Planning
TruNorth Advisors understands that preparing for retirement means considering many factors to create a financially secure future. That’s why the team at TruNorth Advisors is here to guide you through every step of the retirement income planning process. With TruNorth Advisors by your side, you can make informed decisions that align with your unique goals, values, and aspirations, giving you the confidence to enjoy the retirement you’ve worked hard to achieve.
Tax Planning
Retirement isn’t the end of life’s journey—it’s the start of a new chapter filled with goals, dreams, and opportunities. Many say real life begins after you retire, but the question is, will you have the financial resources to support both your needs and wants when that time comes? TruNorth Advisors is here to help you prepare. If you haven’t yet taken steps to protect your income in retirement, it’s not too late.
With TruNorth Advisors, retirement tax planning becomes a strategic process, using proven techniques and resources to help keep your finances strong. Our team at TruNorth Advisors can help you create a plan designed to minimize taxes, preserve wealth, and ensure your retirement years are free from unnecessary financial stress.
Long-Term Care
Long-term care differs significantly from general healthcare. While there may be some overlap, long-term care typically focuses on elderly care for individuals who have become frail, disabled, or need assistance with daily activities. Most long-term care involves custodial support such as bathing, eating, and helping those who can no longer manage independently.
TruNorth Advisors understands that as you approach retirement and later stages of life, planning for long-term care becomes an essential part of securing your future. While you’re still able to care for yourself, TruNorth Advisors can help you put the right plans in place—covering both necessities and comforts—so these responsibilities don’t fall to loved ones or create an uncomfortable situation.
With TruNorth Advisors guiding your long-term care planning, you can explore all available options and gain peace of mind knowing your future is secure. Nothing is more reassuring than having TruNorth Advisors help you pre-arrange care that protects your comfort and preserves the well-being of you and your loved ones.
Legacy Planning
Legacy Planning is about more than distributing assets—it’s about preserving wealth, values, and personal wishes for individuals and families across North and South Carolina. TruNorth Advisors understands the deep importance of this process and offers comprehensive Legacy Planning services to guide clients through every step with care and clarity.
At TruNorth Advisors, we view Legacy Planning as more than traditional estate planning. It encompasses not only your financial assets but also your personal beliefs, core values, meaningful memories, and cherished possessions. TruNorth Advisors works with you to thoughtfully consider how you want to be remembered and the lasting impact you wish to leave on future generations.


TruNorth Advisors
Tax Bill Calculator
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TruNorth Advisors
Attend An Event
TruNorth Advisors’ retirement planning seminars address the most common financial concerns individuals and families face in retirement, such as preparing for unexpected medical expenses and creating reliable income to support your desired lifestyle. By attending a TruNorth Advisors seminar, you’ll gain valuable insights and strategies to help you feel more confident and prepared for the days ahead.

TruNorth Advisors
TruNorth Advisors proudly serves clients from four convenient locations—Greenville, SC; Asheville, NC; Clemson, SC; and Charlotte, NC. These offices allow us to provide personalized financial guidance to families and individuals across the Carolinas, ensuring easy access to our trusted fiduciary services no matter where you are in the region.
TruNorth Advisors
Financial Services
Investment Planning
– 401K
– IRA
– Market Volatility Protection
– Risk Management
Income Planning
Tax Planning
Long-Term Care
– Life Insurance
– Medicare Advisor
Legacy Planning